Why AI Doesn't Know Anything About You

    Lesson 2-2 · Watch on YouTube (opens in a new tab)

    Paste a short background block about you and your business at the top of any prompt that is about you, or you will get the average of the internet.

    • Useful context includes who you are and what you do, who the output is for, what you already tried, and your constraints, such as budget, timeline, and tools.
    • Write a short background block of five or six sentences and save it somewhere you can grab it quickly.
    • You can also put that block in your custom instructions.
    • Paste in only the information that relates to your question, because 40 pages of unrelated text will confuse the AI.

    Example: An HVAC owner asking about growth gets better advice after pasting, "I run a 12-person HVAC company in Phoenix, mostly residential, and cold email did not work."